Privacy Policy

Protecting your privacy is paramount to us, hence this document details the types of user data we collect, our usage practices, and the reasons behind them, among other instructions.

Privacy Notice for DC LONDON ROOMS.

The use of our Services implies acceptance of these conditions. We recommend that you read them carefully as they contain all the information regarding your rights and obligations as a user of our DC London Rooms portal.

Identification of the Responsible.

At DC ASSOCIATED, hereinafter “DC LONDON ROOMS” located at 67 Nile Street, London, United Kingdom; we inform you that the personal information of all our customers and potential customers is treated in strict confidence. Therefore, you can rest assured that when acquiring our goods and/or services, we make a continuous effort to safeguard and protect it.

Means of obtaining and personal data collected.

“DC LONDON ROOMS” collects the following personal data that are necessary and applicable to fulfill the purposes established in this Privacy Notice, depending on the relationship that exists with you.

Personal data we collect in person.

Personal identification and financial data.

Personal data we collect indirectly through transfers from third parties.

Personal identification data. Please be informed that images and sounds captured through our closed-circuit system will be used for your security.


More than a policy, at “DC LONDON ROOMS,” we have the philosophy of maintaining a close and active relationship with our customers and potential customers. In terms of what is established by the Law and its Regulations, the personal data you provide to us will be used for the following purposes:

Necessary for the provision of the service:

  • Provide the client with lodging services.
    Investigate to confirm the information and documentation provided by the client.
  • Process requests for complaints and/or clarifications.
  • Carry out collection actions.
    Keep our records updated to be able to respond to your inquiries.
  • Follow up on our commercial relationship.
    Comply with applicable laws, regulations, and other legal provisions.

Not necessary for the provision of the service:

Request evaluation and quality follow-up of the service.
Carry out marketing activities, advertising, and commercial prospecting.

It is important to mention that purposes (i), (ii), (iii), (iv), (v), (vi), and (vii) originate and are necessary.

Purposes viii and ix are not necessary, but they are important for evaluating and monitoring the quality of our goods and/or services, and receiving information about our services, so you have the right to oppose or revoke your consent for “DC LONDON ROOMS” to stop processing your personal data for these purposes, in accordance with the procedure indicated in section iv or v of this Privacy Notice.

Options to limit the use or disclosure of your personal data:

“DC LONDON ROOMS” informs you that if you wish to stop receiving marketing messages, advertising, recruitment, or commercial prospecting, or if you do not wish to be contacted for quality service surveys, you can do so by sending an email to Likewise, through this means, we will address your doubts and comments regarding the processing of your personal data.

Request for access, rectification, cancellation, or opposition to personal data (ARCO rights) and revocation of consent: all your personal data are processed in accordance with applicable legislation in the country. Therefore, we inform you that you have the right at all times to access, rectify, cancel, or oppose the processing of your personal data, as well as to revoke the consent granted for their processing. These rights can be exercised through the Contact Center area, designated by “DC LONDON ROOMS” for this purpose, or by sending an email to to request the ARCO Rights Request Form. This form must be personally submitted at the Responsible Party’s address, accompanied by a copy of your official identification to verify your identity. The response to your ARCO Rights request will be sent to the email address provided within 20 business days from the receipt of said request. Additionally, it is informed that the right of access will be considered fulfilled when the corresponding response is sent to the email address you have indicated for this purpose.

The exercise of ARCO Rights is free of charge; however, if the holder exercises the same right within a period not exceeding 12 months, the response to the request will incur a cost not exceeding 3 days of the current general minimum wage in London for shipping, reproduction, and/or certification of documents.

If you do not agree with the processing of your personal data, you may file a complaint with the IFAI (Federal Institute of Access to Information and Data Protection).

Personal data transfers:
Transfers without the need for consent

You are informed that, in order to comply with the purposes established in section (A), section IV of this Privacy Notice, your personal data may be transferred and processed within and outside the United Kingdom by persons other than “DC LONDON ROOMS”. In this sense, and based on the Law and its Regulations, your personal data may be transferred without your consent to: (i) Third-party service providers, solely and exclusively for the fulfillment of the purposes established in section a. of section III of this Privacy Notice, (ii) To Tana Servicios, S.A. de C.V. to comply with the purposes established in section a. of section III of this Privacy Notice.

Transfers with consent:

“DC LONDON ROOMS” may transfer your personal identification data to third parties with whom we have a commercial relationship, to conduct evaluations and quality follow-up on the service, a purpose established in section 1, subsection b. of section III of this Privacy Notice; if you do not wish for your personal data to be transferred to such third parties, you can express your refusal according to the procedure established in section IV or V of this Privacy Notice.

Modifications to the privacy notice:

This Privacy Notice may be modified from time to time. These modifications can be consulted through the following means:

Our website (Privacy Notice Section).
Notices displayed in our DC LONDON ROOMS facilities.
Any other oral, printed, or electronic communication medium that DC LONDON ROOMS determines for this purpose.


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